Thursday, January 24, 2019
Managing Conbini- Case Study Custom Research by Essay Writers
Culturally speaking, Japanese consumers imbibe an interest in utilizing Ameri heap inventions because of an everyplaceall desire to capture the odour and feel of Western culture, as Japanese citizens experience the joy of having liquid income to purchase goods that they be seeing for the first time in many cases (Ellington, 1992). Specifically in the instance of the American thingamajig enclose concept, the popularity of it in Japan, beyond the cultural associations, also has a practical element to it, as spot in Japan is at a premium, which makes it difficult and aeriform for the average Japanese to store lots of consumer goods in their homes. Therefore, the thingummy store allows them to quickly obtain needed items if they cannot be kept on handwriting at home.Evolution of the Original Concept of the thingamajig Store aloofness is at a premium in Japan, and retail stores are no exception. Even the Conbini (convenience store) lacks enough shelf space to display all of the goods that are offered. Because of this, the original concept of the convenience store has evolved through the use of e-commerce for example, in the Conbini, meshing terminals exist whereby the customer can order products and have the products delivered to their homes. This allows for the whirl of many goods in a limited space environment.Aside from the overt convenience and product availability that Conbini provides to the Japanese consumer, there is another pregnant aspect of Conbini that the Japanese particularly like, which can be found in the e-commerce element of the stores themselves. Because many Japanese do not have Internet access in their homes, the possibility of buying online from the terminal at Conbini is very appealing (Bloomberg Business News, 2004).What Other Kinds of New Products/Services Could be Introduced in the Conbini?How Should the New Offerings be Distributed?Conbini represents an excellent opportunity to introduce unsanded products/services. Because of the space crunch in Japan, there exists a promising opportunity for the prep of the kinds of entertainment (DVDs, videocassettes, etc) that previously required large retail spaces, but can be ordered using the Internet technology that now exists. These new product/services should be distributed via home delivery due to the convenience and practical considerations that are dictated by the space restrictions that exist in Japan itself.Technology can also play a larger key role. The Conbini innovations in E-commerce could be adapted to E-tailing in the United States in many ways, and have been to some extent in the past, evidenced by American retailers like Circuit City, which has embraced the Internet as a gross sales tool and used it to rescue the firm from low profits over the past 5 years or so (Bhatnagar, 2004).To strictly trace the Conbini model, the typical American convenience store could reduce the costs associated with Brobdingnagian retail locations by utilizing Int ernet technology as Conbini has to make convenience stores smaller and more cost/space efficient. Given certain concerns in the United States at this time as well, Conbini models can reduce the detestation associated with the typical American convenience store and conserve natural resources by disturbing less land and using less utilities and building materials.References(Bhatnagar P 2004 Circuit City-No More Excuses)Bhatnagar, P. (2004). Circuit City-No More Excuses. CNN Money.com, , . Retrieved kinsfolk 10, 2006, from Money cartridge and CNN Web Site http//money.cnn.com/2004/04/26/news/fortune500/circuit_city(Bloomberg Business News 200404 Japans Convenience Stores add E-Commerce to Milk and Management)Bloomberg Business News. (2004, April). Japans Convenience Stores add E-Commerce to Milk and Management. Retrieved September 10, 2006, from CNET News Web Site http//www.zdnetasia.com/news/hardware/0,39042972,13027570,00.htm(Indiana University Clearinghouse For US-Japan Studies 19 92 Japanese-U.S. Economic Relations)Indiana University Clearinghouse For U.S.-Japan Studies/Lucien Ellington, compose (1992). Japanese-U.S. Economic Relations. Japan Digest, 4(2002), .