Mkt 421 Week One

market merchandising is essential to the success of any organization. It is a crop by which businesses build relationships, satisfy consumer needs, and generate revenues (Cannon, McCarthy, & Perreault, 2011). merchandise is a process that relies primarily on customer rejoicing to be successful. This paper will provide definitions of trade and illustrate the impressiveness of market in organizational success. There are some(prenominal) definitions of trade, each varying slightly. As a student with little exposure to marketing, I believed marketing to consist only of bear on and marketing products or services. This perception of marketing is common because dislodge and advertising is what consumers observe on a daily basis. Upon instruction the text and completing further research, I found marketing to more than mere sales and advertising. According to Cannon, McCarthy, & Perreault (2011), marketing is be as, the performance of activities that seek to accompli sh an organizations objectives by anticipating customer or invitee needs and directing a flow of need-satisfying goods and services from producer to customer or invitee (p. 6).

Armstrong & Kotler (2011) define marketing as the process by which companies fancy value for customers and build strong customer relationships in guild to capture value from customers in return (p. 5). Marketing is beta to organizational success. Although marketing is frequently viewed as simply change and advertising, the definitions provided reveal that marketing is a process that involves much more. Marketing is a five-step proce ss that focuses on creating and capturing va! lue from the customer (Armstrong & Kotler, 2011). The first four move create value by whatchamacallum customer needs, designing a customer-driven marketing strategy, constructing a marketing program that delivers superior value, and building profitable relationships (Armstrong & Kotler, 2011). These four steps result in the final step, which...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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