3.0 Marketing & communication objectives 3.1 Mission statement We change state over an inside understanding of the needfully of todays technology and we steer to deliver sacred products to the highest possible quality at a price which is low-priced and attainable. We aim to grow rapidly in the commercialise and start out our products and services the preferred say up for 24-35 twelvemonth olds in the side by side(p) equalize years. Elonex ensures the safety and fair treatment of its employees. This is implemented by promoter of use of fair pay and safe working conditions. accession altogethery, Elonex is utilize in the sustainability of the environment, this is ensured by their policy of sourcing products from vendors and factories who share the aforesaid(prenominal) commitments in improving workers welfare and reducing the environmental impact. 3.2 heap statement forward motion is the lifeblood of Elonex. Innovation flows through our organisation, f rom hardware and software development, to design and manufacturing, and around importantly the people who hasten up our great team. We have an intimate understanding of the postulate of todays digital home, work and loving life, and are continually evolving to reach breakthrough products to meet these needs. (Nick Smith, CEO). 3.3 Marketing objectives Increase market share by 10% over the succeeding(a) 24 months.
To development sales of all products by 10% over the undermentioned 12 months To light upon a 20% return on investment by end of December 2014. To increase distribution penetration from 30% to 50% within 12 months. strain annual e! xploitation rate of 5% every year Increase brand awareness among 25-35 years olds from 35% to 50% in the next 3 months. * Establish elonex in brotherly media sites, facebook and twitter over the next 3 months. 3.4 Communication objectives 4.0 argument of strategy objectives. 1.Were hoping that in 3-4 years from now that Elonex volition be a major brand in the market, we pass on try and fall upon this objective by using set penetration on all our...If you want to get a full essay, rig it on our website: OrderCustomPaper.com
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