Ruths Chris Steak House was a international production line based on their famous steak. Dan Hannah is business instruction from 2004. His major responsibility is to develop new business around the globe. The order used growth of franchise and company-operated restaurants. In the following 4 parts, it will be answered by difference questions to analysis the case of Ruths Chris international expansion strategies.
1. What did Hannah do to render a first cut in the first of likelyity countries? How did he get from 200 to less than 35 potential new markets? Which variables seemed much important in his decision-making? Which unused variables index have been useful? 10M
2. Hannah was focused on franchising as the fashion of entry. Do you believe it is the best mode of entry for the soaked? Why? 15M
3. Conduct a detailed S.W.O.T. analysis for the firm. ground on the S.W.O.T. analysis, identify, with justifications, the international markets that have the best potential. 10M
S.W.O.T
SWOT stands for strengths, weaknesses, opportunities and threats. establish on organizations mission and target, strengths and weaknesses are for the inner analysis and opportunities and threats are analysis for the external environment (Davidson, 2006).
Strengths
Weaknesses
Opportunities
In the international market, Hannah considered with four models: product development, diversification, penetration and market development. For the products, in the new restaurants develop new products in existing market. In the new markets, diversification exists in new restaurants and market development in some of the same(p) restaurants. Penetration stands for more of the same restaurants in the same market (Allen & Ilan). Based on the difference market conditions, Hannah separate opportunities in the world to countersink Ruths Chris business. In that way, it will provide more business chances for other franchises and relevant manufacturers.
Threats
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