Tea Business

ea industry must focus on aggressive promotion, selling strategies P.S. Sundar LOOSE afternoon teatime is losing its share to packet teas and tea bags in the Russian marketand in the rest of Common wealth of unaffiliated States (CIS) nations. The UK and the US no longer market loose tea. obscure from packet teas and tea bags, ready-to-drink tea is fast catching up. It is estimated that the ready-to-drink tea market has grown 10 times in the prevail 15 years and is now worth over $2.5 billion. In Pakistan, too, packet teas are fast substituting loose tea. In Poland, Egypt and the UAE where India wants to plant a firm foot, loose tea has no portentous share. Loose tea continues to be sell predominantly only in smaller markets such as Sudan and Syria. bundle teas, tea bags and ready-to-drink teas are counted as value-addition and the cash-rich markets are deep into these segments. In the ready-to-drink segment, there is lot of experimentation with regard to flavours. Unless the Indian tea industry moves up the value chain ladder, there is elfin scope for it to win over competitors in the New Year, and beyond. This becomes signifi houset in the context of the industry preparing itself to work the challenges posed by global over-supply.

The over-supply of around two million kg a year in the late nineties rose to 50 million kg last year. The Food and Agriculture shaping has predicted that this would rise to around 98 million kg by 2014. This is a serious challenge because there would be no point in continuing with investment on producing tea that is not saleable. . In the case of over-supply, teas can be sold only when the prices are slashed; but how low can an industry go in the price war? lone(prenominal) to the extent of absorbing the losses. But, should one remain in the vexation to earn profits or to absorb losses? To survive in such a situation, the industry should either charm the supplies, activate the demand or do both simultaneously. publish regulation does... If you want to get a full essay, direct it on our website: Ordercustompaper.com

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