MKT 601 Strategic Marketing Sharheen Super commercialize 1. Background about Sharheen Supermarket Sharheen Supermarket is a wholesome accept multi-channel retailer for its convenience, value and choice. The company sells home products and full general production in the UAE. Sharheen Supermarket products include food, leisure, sports, toys, electrical goods and enhancement products for homes. in that respect is change magnitude competition for the market but Sharheen Supermarket is cognize for her equipped and forward-looking team who move ahead of their competitors in improving the grapheme of their products. Shaheen Supermarket was established since 1985. Its first branch is in Al Bateen. Since that, they essay to expand their branches in Abu Dhabi Emirate, and had succeeded slowly with the ample support from their liege customers. Although Shaheen Supermarket is well-known nowadays; but it is non important comparison with other competitors in the UAE`s market such as Carrefour. Currently, Shaheen supermarket only has 3 branches, located at Al Bateen, Baniyas, and Al Wathba. 2.
Corporate Mission The mission of Sharheen Supermarket is to be the leader and best retail group that offers consumers a good range of relevant products oriented at meeting their needfully and offering a variety options or retail conduct and convenient payment methods at a relatively cheaper determine as compared to her competitors. 3. Market Situation Analysis 3.1 PESTEL Analysis semipolitical The political relation declared UAE a free switch over zone for electronic commer ce as well as technology. The main aim was t! o ensure that UAE becomes the leading regional shopping center for electronic commerce, breeding and technology. This lifting supports private investors who aim at promoting technical development in the area. As a result, Sharheen Supermarket will not be clear to political opposition. In addition, the government is running(a) hard to figure that there is diversification in the scotch sector as overdependence on oil has been...If you want to pay a plenteous essay, order it on our website: OrderCustomPaper.com
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