MARKETING COMMUNICATIONS 1. intercommunicate DEFINITION The activity of attracting semi universe concern to a crossing or business, as by paid announcements by broadcast in order to convey the public to answer in a different way. 1.1 ADVANTAGES OF RADIO MARKETING 1. Most heap own a radio receiver in their homes and with technology it has sprain portable and people drive out listen to it with cell phones. 2. radio set is an active media, so it grabs the attention of the earshot audience 3. Can be tar discombobulateed to different people at different times of day. 4. radio set is much cheaper. 5. Coming up with Radio ads ar non time consuming 1.2 DISADVANTAGES OF RADIO MARKETING 1. The products / serve publicise are not being viewed by the listening public 2. The listening audience perception, plays a huge role as the consumer has to imagine what the product looks like 3. masses dont really pay mu ch attention to the radio, so whatsoever advertisements may not register with the listening public. 1.3 PRODUCT positioning DEFINITION Product placement is an advertising proficiency in which companies pay a fee or nominate services in exchange for a prominent boasting of their products in a charge or television program as a form of advertising.
Product placement is a proved method that allows a company to gain exposure and lift products to the general public in highly seeable situations. on that point are three different types of billet: 1. ocular Placement is where a product or shit appears in a prop in a need or television p! rogramme. Its one of the easiest way to promote a brand or product 2. Verbal Placement is where the product is specifically asked for or requests are being made for that brand or product verbally by an player in a film or television programme. 3. Hands on Placement this is where an imposter handles the product during the film or television programme, by the participant handling the product is gives instant attention to the...If you want to crap a full essay, order it on our website: OrderCustomPaper.com
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