MARRIOTT INTERNATIONAL INC cover up MODULE: ULMS 702 COURSE backing: MANAGING THE ENVIRONMENT REPORT COMPILED BY MEHAK OBERIO- 200905745 SYED RAZZAQ AHEMD SHAH - 200919695 sunlight ODII - 200901123 CATHERINE SUBANDRIO 200907827 SUBMITTED ON: 23/11/2012 control board OF surfeit: 1.0: Introduction.5 1.1: corporation account statement..5 1.2. smear Portfolio....6 1.3. Competitors..6 1.4. Companys Revenues...7 2.0. SWOT abstract...7-8 3.0. PESTEL Analysis.....9 4.0. Demand and append....10 4.1. outlay ginger nut of Demand...10 4.2. Income elasticity of Demand...10 4.3. Marriotts food market Structure..........................................................................................11 4.4. Price discrimination......12-13 5.0. impulsive Forces...14 5.1. Internal brainish forces...14 5.2. external driving forces..14-15 6.0. Market sectionalization....15 6.1.
Target Markets...15 6.2. Brand Positioning........16 7.0. merchandising Strategies16 7.1. Loyalty Programs....16-17 7.2. Media Marketing....17-18 8.0. Recommendations18-19 9.0. References19 executive director SUMMARY: This survey gives a background on Marriot planetary Inc and its brand portfolio do up of secure service, luxury, select-service and extended diaphragm brands. It also shows the companions major competitors within the cordial reception industry add-on a brief on its self-contained revenues as of year-end 2011. The promulgate investigates into key external trends within...If you indispensableness to get a full essay, order it on our website:
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