Thursday, June 13, 2013

Marketing Mix & Stp Of Iv Play

IV PLAY COMPANYS PROFILE IV play is a speck launched by Mario Guillot in Mauritius in 1994 after go bad fashion design in France and working as a head designer for a leading australian brand. The IV carry brand is animate by vintage, ageless wait on objects that have a falsehood behind it. By contrast, the IV crop brand withal exudes of modernity in its rhetorical approach, its handwriting, its choice of materials, finishes, washes and details. It is this seamless cocktail of train technology and old-fashioned handmade techniques that makes the IV Plays gar handsts unique. MISSION AND VISION The mission of IV play is Dont give them what they ask for, merely give them what they never dreamt of having. IV Play is consumer-orientated brand and the designers and hairstylist are constantly job research and development to quiet new designs and techniques to satisfy the postulate of the customers. The brand aims to provide a unique style of wearing that will entice the customers and touch on their needs at the very(prenominal) time. SLOGAN Do it your way is the bid spirit of the IV Play brand. It opens up the brand to summate to each and e realones temperament. The idea behind is to labour your undivided style by selecting contrary items from each different production lines and mixing them to your taste.
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IV Play aims to promote identicalness and encourages its customers to learn something new. Total behavior or not, its up to you! Do it your way! LABEL SEGMENTATION, TARGETING & international ampere; POSITIONING Targeted Segments IV Play has a very wide earreach with sub-brands that cater for each segment. * Gender IV Play caters for both men and women needs in jeans, overstep and shirts finished its sub-brand such as Jeans Architecture, Uniforms. It also produces another brand; Prototype, which is but a menswear. * Age For the adults, IV Play has developed some(prenominal) distinctive product lines with their sustain signature: Jeans Architecture, Uniforms and Prototype with an set forth of...If you exigency to get a full essay, order it on our website: Ordercustompaper.com

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