Ford Motors Analysis

SWOT Analysis of Ford Motor Company:

Strengths:

1) one(a)ness of the oldest, largest and most admired brands in the world with presence in over 200 different markets across six continents.
2) A very strong portfolio of reputed brands in different segments of the automobile industry, such as Ford, Jaguar, Lincoln and Volvo.
3) Loyal customer base in product segments such as SUVs and Pickups.

Weaknesses:

1) Extremely high equal of operations as compared to other efficient and leaner machine manufacturers ilk Toyota, resulting in square pressure on constitute related and operational issues. Such issues have forced the association to close many of its plants and lay off a signifi backt portion of its hands.
2) Declining market share in its major market, ie, USA, payable to severe competition from other progressive and efficient contradictory car manufacturers like Toyota and Honda.
3) Declining market share has led to overcapacity in many of its plants.
4) Customers shifting their focus from large vehicles such as less fuel efficient SUVs and shifting to smaller and much efficient cars, thereby hurting the growth in one of the most profitable business division of the Ford, i.e., its flagship SUVs and pickups.





Opportunities:

1) Growth opportunities in fast growing emerging nations or markets such as India and China due to increasing demand for vehicles by the consumers of these nations, which can be tapped by the company to offset its decline in market share in countries like USA.
2) Opportunities to tap the growing hybrid car segment.

Threats:

1)Extreme competition from other foreign manufacturers like Toyota and Honda that are much more(prenominal) efficient in basis of cost of production and operations and produce much more efficient cars.
2) Declining market share resulting in closure of octuple plants and job cuts, leading to apprehension and fear among the current workforce and development of negative corporate image.
3) Rising input be or prices of raw...If you want to get a full essay, cast it on our website: Ordercustompaper.com



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