Friday, February 15, 2013

Chanel

Company background
Black and white tweet suit - the approximately of well-known classic Chanel time less item. The definition of direction has been completely changed ever since CoCo Chanel introduced her little black go down in 1926. Chanel is an schematic luxury fashion and beauty partnership in France, founded by the stylish Coco Chanel, famous for revolutionizing women?s fashion and introducing timeless elegance and style. Apart from a extensive history, Chanel?s strength also lies in cult occasion Karl Lagerfeld who never fails to interest consumers and a management team that if extremely effective in preserving and promoting the brand image and attuned to consumers take and market trends. Chanel recognized as one of the most established in haute couture, specializing in luxury goods. Chanel has always specialized in items such as simple suits, dresses, womens pants, and costume jewelry. Coco Chanels designs and creations are timeless, considering the basic silhouettes have remained consistent from generation to generation. According to Forbes, the in private held House of Chanel is jointly owned by Alain Wertheimer and Gerard Wertheimer. They are the grandsons of the archean Chanel partner Pierre Wertheimer. Chanel S.A.S. designs, manufactures, and retails fashion and beauty products, and other accessories.

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Chanel S.A.S. was founded in 1909 and is headquartered in Neuilly sur Seine, France with over 200 boutiques worldwide. According to Somma, M (2010), Chanel is a brand known by everybody, aspired to by roughly all, and yet worn and experienced by very few, reservation it a valuable asset. Chanel has its brand values accurately align to the target audiences aspirations and therefore, according to Rokeach (1973) their enduring tenet that Chanels mode of conduct and end- being is personally or socially preferable to an opposite mode of conduct or existence means that for centuries Chanel remains to be a brand of longevity and has a confident and unflappable presence....If you want to get a full essay, order it on our website: Ordercustompaper.com



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