International Marketing

INTERNATIONAL MARKETING ON PRIVATE HEALTH CAREPrivate wellness bid welkin comprises the activities of agents who are largely outside the maneuver of the g everyplacenment this includes individuals who own facilities and seek to make profits in the wellness sectorPrivate health sector in KenyaKenya is a awkward based in the continent of Africa , whose external debt has grown over the years and despite its commitment to meet its debt through regular(a) servicing which is done at an expense of key genial go such as health , education , piddle and sanitationThe impression of hugger-mugger health bid in Kenya is expanding this has do it adopt a pluralistic health system . The government was facing a fiscal burden in the prep of health burster which had to be transferred to private health care declare oneselfrs and individuals , where by the government initiated a cost- sharing program as part of reducing the government burdenThe private health sector has make a remarkable contribution in the obstetrical deliverance of health care to the commonplace . There has not been a proper policy formulation for this sector due to its constitution in distributionThe medical practitioners in Kenya operate most of the private health care facilities most of them ignore rules and regulations that govern the profession . This has made the government to scram many different types of private health care providers ranging from traditional to modern practitioners and from individuals to large hospitalsIn Kenya the private health care providers are either profit making or non-profit making , the private health care has made a major contribution in the delivery of health care in Kenya .

It has filled a resource gap for health development by improving efficiency and quality of care by promoting competition and complementing normal sector servicesThe conditions in the usual health facilities have forced the public to seek alternatives in the health care sector this is because of the failure of the government to provide reliable and good quality health care services despite the fact that patients exhibit willingness to pay for quality healthcare . Private health care sector is said to be running successful health care facilities for which even the short patients are willing to pay for the better quality of servicesThere reasons as to why the private sector activity has increased in Kenya are 1 . Theincreasing resource and the ugly performance of the public sector , 2 The response to the weak provision of public health services which is in efficient in the delivery of the services leading to the wastage of resources .3 . the scurvy remuneration of personnel , imprint morale , lack of ownership of the services by communities , poor logistic support and little opportunities for continuing education have further degraded the quality of servicesThe introduction of user fees , the origin in food availability and nutrition , decreased immunization coverage , increased incidences of HIV /AIDS and increasing want reduces the quality and quantity of health care services to the poor . Promoting non-health aspects of well-being and financing the redistribution to the poor...If you want to get a exuberant essay, order it on our website: Ordercustompaper.com

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