Ford Motor Company Managing Technology Through The Product Life Cycle

p Ford Motor Company : Managing technology done the product look cycle2006Ford Motor Company : Managing TechnologyThrough the reaping bearing CycleIntroductionHistory of business is occupied by undulating performance of companies that loose merchandise sh atomic number 18s and no longer dominate a market patch others show improving performance that put the companies to gain increase revenue and market shargon . Interestingly , thither atomic number 18 many examples of companies , which have clear path towards victories , turn surface to plummet in a market at a light speed that no one imagine it . These companies br were previously predicted to last forever and help shape the early but the reality was upside downBritish Motorcycle Industry , for represent , it was known as the pioneer of motorcycles industry . Since pre World warfare I and after the World War II , there was nothing signifi reart that would damage the industry excluding the Great effect in 1930 . The situation made business to expand its manufacturing facilities since they deliberate the industry will continue growing and generate absolute innovations for the global markets . But in 1959 , after reaching the account , the British motorcycle industry simply lost their cosmos due to aggressive and innovative motorcycle products from Japanese manufacturers that fill up the British marketSimilarly , companies like Sears , Ford Motor , General Motors , and large Blue are other examples that highlight the idea that no companies really `last forever however strong they exponent be in a certain time . Although these situations are natural and common in today s fierce disceptation it is found that the downtr blockades are results of failed marketing plan including the incurred marketing strategyConcerning this outlet , this will provide analysis of the implementation of product life cycle concept in a well-known simple machine manufacturer , Ford Motor Company . In the end , we will provide recommendation on strategic moves that the railroad car should take in to create a second sprain of a product life cycle graph in the 21st centuryII .

Problem and ObjectiveAs one element in marketing mix , product becomes the first factor that business should open attention to . Kotler and Amstrong (2006 ) define a product as anything that can be offered to a market to fulfill a exigency or a need . In addition , the cardinal scholars also says that a product is more than just a physical (tangible ) object it is broadly defined as work , events , persons , places , organizations , ideas or mixes of these entities (Kotler and Amstrong 218-219In practice , as mentioned in some examples of failed organizations products of the failed companies are reasons behind the plummet . This situation generates an idea that there should be management of product so that business can take positive growth within the changes in customers demands . The concept is called Product Life CycleHistorically , PLC (Product Life Cycle ) was developed by Vernon in 1966 In general , Product Life Cycle dedicate four distinct stages as followingIntroduction gifts is a period of loosen up sales growth as the product is introduced in the marketGrowth Stage is a period of rapid market...If you want to get a full essay, order it on our website: Ordercustompaper.com

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