Thursday, January 31, 2013

Economic Antitrust

p 2007Introduction : Growth Strategy and Antitrust CaseThe need to begin business at face pace has driven more corporations in the human to conduct particular growth strategies such(prenominal) as developing and improving marketing mix of a product or speeding up through mergers and acquisitionsThere argon many ex adeninele of companies that taking merger and acquisition as the method to grow their business . They include the merger in the midst of Exxon and Mobil Oil , two large oil companies that , after the 80 billion merger occurred , have blended revenue round 410 .7 billion in revenue annually and have unresolved opportunities to be strong oil producer in the world (Exxon , 1998 . The emplacement also occurs in the merger between panache and Nextel , two operators that listed as the number 3 and number 5 in US mobile /wireless phone patience , respectivelyHowever , the mergers share similar situation in which they both underwent staring(a) assessment by the US Department of Justice in to ensure that the mergers would not have unfavorable impact to the rivalry in respective industryConcerning the issue , this will elaborate a recent encase of antitrust especially regarding the monopoly of a product in a particular market . The chosen case is about Microsoft , especially concerning their operating system product , Windows , in which the releases of new version of its operating system , called Windows Vista and preliminary Windows version have potential to drag authority concerns to assay the antitrust caseMicrosoft and Antitrust Case europiuman Commission and Microsoft AntitrustLast year , in July 2006 to be exact , Meller Sayer (2006 ) discussed about the determination of European Commission (EC ) to very well Microsoft about 357 million as the result of the company softness to meet the terms of antitrust judgment set up two years earlier in March 2004 .
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The ok was placed since Microsoft was founded to violate some terms set by the EC as followingMicrosoft was found to perform monopoly in individual(prenominal) computer (PC operating systems market and operating systems for network serversThe already built-in windows media player in Microsoft Windows XP products prevents other media player developers to raise and sell to Windows usersMicrosoft has not revealed technical details of communication protocols in Microsoft server products to competitors in to enable them developing value-enhancing software system for servers productsThe decision of EC highlights the situation that Microsoft intends to dominate software market by restricting customers to choose software alternatives . It happens since Microsoft embedded their Windows products with lots of features that normally sold separately such as media players , internet adventurer , and picture-grabbing applications . The situation restricts competitors /brands like Jet Audio and Win amp for media player products Netscape and Mozilla for internet browsing applications and Capture Express for picture-grabbing applicationThe situation also suggests that the domination of Microsoft represents the company s fear toward the growing software houses from developed countries like Japan and some countries in the Europe . This is because Europe and Asia Pacific contribute significant revenue as shown in the Figure...If you want to get a full essay, mark it on our website: Ordercustompaper.com

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