Titan Casestudy

titan - The Outsourcing Journey Once Titan puts its valuable name on the watch it does not matter to the customer whether we have make it, or assembled it, or fully outsourced it. - Jacob Kurien, Vice-President (Marketing), Titan, in 1999. Introduction In latish 1999, the top charge of Titan Industries Ltd. (Titan), Indias leading watch, clock and jewellery performr, was surprised when several senior executives threatened to resign. The threats reportedly came subsequently a long period of employee unrest in the organization. The savvy behind the unrest was the companys decision to increase the direct of outsourcing in its manufacturing activities while limiting production facilities for just accumulation purposes.  Titans Vice-Chairman and Managing Director Xerxes Desai (Desai) quickly issued a statement stating that the in a higher place was not true. However, this was in sharp contrast to his earlier statements in the media. In an interview to a business magazine1, Desai had input signaled, We will manufacture only if we can do it faster and cheaper than anyone else in the world.

still as the company worked towards explaining its strategies clearly to the employees, analysts could not help remark that Titan was already sourcing a large part of cases and departments, blusher watch components, from within and outside India.| | Moreover, the company had always been sourcing a variety of raw materials such as stainless steels, legal document steels, engineering plastics, tools, consumables, components and specialty movements2 for its watch manufacturing operations through vendors paste across 20 countries, mainly in Asia and Europe. The companys management seemed to have realized that global sourcing of certain components made bump business sense. Media reports even quoted watch industry officials claiming that companies like Titan had no option but to move away from manufacturing and towards trading in the long run. This was not a very surprising move as it seemed but... If you want to get a full essay, cast it on our website: Ordercustompaper.com

Ordercustompaper.com is a professional essay writing service at which you can buy essays on any topics and disciplines! All custom essays are written by professional writers!