Business Strategy

Business scheme/Policy 2008/9 Topic 2 : The milieu, and Competitive Forces strategic Planning : an Overview We are here! (adapted from Johnson, Scholes, & Whittington, 2008) Ext. Environment: PESTEL porters beers diamond/ 5 Forces Convergence strategic Group Analysis Life Cycle Analysis food market Segmentation SWOT (0T) Business level Strategies Strategic choices Strategy in Action Stakeholder expectations & purposes Internal environment: Resource examine Strategic Capability Value Chain/Networks Marketing riffle Benchmarking CSFs SWOT (SW) Culture Strategic Position STAGE 1 Innovation Organising Corporate Level Strategies Resourcing Managing Change STAGE 2 Evaluation Int.

Strategies Interaction creates potential for: ? Environment-led fit or Resource-led elongate ? Competitive Advantage STAGE 3 Processes Practice The External Environment of Organisations n?? In this Topic (Topic 2) and in Topic 3 we pass on guide how to approach the issue of analysing the external environment of organisations in degree from a strategic management and planning perspective This will involve using the environmental scanning analysis jibe introduced in Topic 1 It will be recalled in this regard that environmental scanning is a strategic activeness in organisations and should be treated as such by management n?? n?? Analysing the External Environment The External Environment MacroEnvironment ? ? ? ? PESTEL Porters Diamond Key drivers Scenarios Industry/Sector/Task ? ? Porters 5 Forces Convergence Competitors/ Markets ? ? ? Product Life Cycle Strategic Groups Market segmentation SWOT Analysis (OT only) The Macro-Environment PESTEL Key drivers Scenarios Analysing the Macro-Environment (PESTEL Analysis) Economic Factors levelheaded Factors ?Competition law ?Employment law ?Health & gumshoe ?Product safety ?Business cycles ?GNP trends ?Interest range ?Money supply ?Inflation... If you want to get a enough essay, order it on our website: Ordercustompaper.com

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