EXECUTIVE SUMMARY
BT is the in the lead telecommunication company in Europe. As the discipline and telecommunication requirements of people increases, British Telecommunication (BT) has a leading corresponding growth in the size and number of selective information processed. Therefore, the genuine analyses on BT are required for such an grave and strategic company.
In that assignment, we followed the Systems Design approach which includes analysing the components of the system, brainstorming the alternatives to improve the processes and capital punishment of the preferred solution. First of all, we presented some information on the line of products relationship of British Telecom considering the expanding process of BT. Then, we identified and analysed its key elements in the expansion of BT into about five different businesses BT Retail, BT Wholesale, BT Global, BT Openworld, BT Exact, and how The Group has re-focused its nucleus activities on voice and data nodes. After that, the mission affirmation of customer focus and excellent service promise, key business processes as to how BT operates and a STEEP analysis as to how BT is affected from external environment took part. Thereafter, a SWOT analysis was conducted to indicate the state of BT in business as a cross off and its opportunities in new technology and markets in contrast to the reduced volume of fixed calls and another problem to resolve the grand amount of debts.
Finally, the critical success factors for BT and strategies to reach the corporate goals were analysed and establish on that we proposed a specific information system to set up each of the level of the management process named as merchandising Information System, which is a kind of Decision corroborate System upon information requirements of British Telecommunications.
The main findings on BT query and its goals suggest that BTs main focus is on improving customer satisfaction through the strategies of intelligent pricing...
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