Country of Origin Effect

Effects of Individual and Product-specific Variables on Utilising Country of Origin as a Product Quality Cue by Effects of Individual and Product-specific Variables 27 veritable November 1987 Revised March 1988 Sevgin A. Eroglu Georgia State University, and Karen A. Machleit University of Cincinnati To date, considerable look effort has been made to determine whether country of decline affects consumers convergenceion evaluations. Previous studies in industrial (for example White, 1977; White and Cundiff, 1978) and consumer buy (see for example, Andersen and Cunningham, 1972; Lillis and Narayana, 1974; Gaedeke, 1973; Han and Terpstra, 1988) hold up shown the country of origin to be a outstanding inform in buyers evaluations of product quality. However, due to other contrary findings, some questions have been raised about the theory and methodology of the research (Bilkey and Nes, 1982; Jaffe and Nebenzahl, 1984) as well as whether the country of origin effect even exists (Johansson et al.; Schellinck, 1986). The conflicting findings in the literature have been attributed, in part, to the methodological limitations of past studies (Bilkey and Nes, 1982).

One of the major limitations Bilkey and Nes refer out about this research stream concerns the number of product cues considered. Most studies drug abused a single cue, country of origin, as the only when information on which respondents based their evaluations. This not only created internal and external validity problems, but also proscribe the assessment of how much influence the country of origin cue has in the presence of other product cues. Second, the authors contend that respondents were typically asked to base their product evaluations on only verbal references to products. The use of an actual, as opposed to an imaginary product, might have produced all in all different results. A third major limitation concerns the general lack of attention to reliability and validity issues. The inadequate or non-existent... If you want to get a full essay, order it on our website: Ordercustompaper.com

Ordercustompaper.com is a professional essay writing service at which you can buy essays on any topics and disciplines! All custom essays are written by professional writers!