Developing an Online Newspaper Business Model: Long Distance Meets the Long Tail

DEVELOPING AN ONLINE NEWSPAPER BUSINESS MODEL: LONG keep MEETS THE LONG TAIL BY GEORGE SYLVIE ASSOCIATE PROFESSOR SCHOOL OF JOURNALISM THE UNIVERSITY OF TEXAS AT AUSTIN MARCH 24, 2008 AUSTIN, TEXAS 1 ABSTRACT Developing an Online Newspaper Business copy: Long Distance Meets the Long Tail This literature review come strategic proposal connects two concepts â€" Chyi and Sylvie’s notion of long distance online newspaper audiences and Anderson’s long-tail statistical Internet economic type â€" into an approach that holds strong potential for the local newspaper. The rootage analyzes the model online newspaper input chain via the resource-based view (RBV) to suggest a new product that’s consumer-driven in terms of its value. The cause argues that the resulting “global long tail” (aka GLT) product, however, must be feature with a two-pronged marketing strategy involving mobile media and local businesses to succeed. Finally, the author lists value chain, technological, and feedback risks that newspapers will have to overcome or afterthought to adapt the strategy to current operations. 2 Online newspaper strategy is an orphan in search of a home: Up until recently, consonant turn a profits, market shargon, and sustainable growth have been scarce.



Many companies are just now beginning to report an increase in online profitability. While most U.S. newspaper sites doubled their revenue enhancement, market component part fell to 35.8 percent (from 44.1 percent in 2006) and the increase in revenue often came in lieu of issue revenue: A Web ad cost 20 to 30 percent the cost of a counterpart print ad and a 1 percent drop in print revenue could not be made up by a 10 percent increase (Borrell 2007b; Stone, 2007a, 2007b). Average profit margins of online news sites approach roughly only half that of handed-down media (Huang, 2007b). The coalesce results in large part reflect the mixed approaches. Although American sites â€" with the exception of The Wall Street Journal â€" mostly allow free... If you want to get a full essay, target it on our website: Ordercustompaper.com



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