NAME: SEWVANDI HETTIARACHCI MODULE: PUBLIC RELATIONS IN CONTEXT student ID NUMBER: 08173144 THE ROLE OF PUBLIC RELATIONS IN CRISIS MANAGEMENT. INTRODUCTION This taste is based on the role of public relations in crisis considerment where I will be introducing what a crisis is and how to manage it followed by the importance of public relations. How to deal with the media in a crisis is explained more in the second part of the essay. To give it practical(a) approach organisations that successfully over came a crisis and organisations with poor crisis charge will be described. WHAT IS A CRISIS Every organisation at a certain point faces a crisis and the outcome oftentimes depends on how they react. A crisis is “A signifi chiffoniert business noise which stimulates extensive news media coverage. The resulting public scrutiny will yarn-dye the organisation's normal operations and also could have a political, legal, financial and governmental impact on its business." ICM (2009) A crisis can damage the companies financial standard, business performance, reputation and major endanger holders. A crisis can happen in operation or in communication area of the company. Depending on the business in that respect are many possible events that can cause a crisis.
Such events are as follows, • Natural disasters • Theft or vandalism • Fire • Power cut • Fuel shortages • IT system failure • Restricted access to premises • damage or illness of key staff • Outbreak of disease or infection • Terrorist attack • Crises affecting suppliers • Crises affecting customers • Crises affecting your business' reputation But with commodity planning an organisation can take steps to inform the impact of a disaster and prevent it from happening again. CRISIS MANAGEMENT accord to the business innovation and skills department (2009) “crisis management is the process by which the organisation manages a wider impact, such as... If you want to get a full essay, order it on our website: Ordercustompaper.com
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Such events are as follows, • Natural disasters • Theft or vandalism • Fire • Power cut • Fuel shortages • IT system failure • Restricted access to premises • damage or illness of key staff • Outbreak of disease or infection • Terrorist attack • Crises affecting suppliers • Crises affecting customers • Crises affecting your business' reputation But with commodity planning an organisation can take steps to inform the impact of a disaster and prevent it from happening again. CRISIS MANAGEMENT accord to the business innovation and skills department (2009) “crisis management is the process by which the organisation manages a wider impact, such as... If you want to get a full essay, order it on our website: Ordercustompaper.com
Ordercustompaper.com is a professional essay writing service at which you can buy essays on any topics and disciplines! All custom essays are written by professional writers!
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