Krispy Kreme Doughnuts

The following are the major problems churl were facing It mistakenly tied up the profit, the number of stores, and the gross revenue of machines and ingredients to quiverher. Moreover, it was too aggressive. It was hungry to show its perfect performances to investors by beautifying their exploit treasure. From non-financial perspective, there are serious draw bandagings bottom the expanding, and the growing numbers of stores made the K Doughnuts everywhere, which made customers lost their feelings of freshness of It.As the courting menti unmatchedd, tyke raised Its purchase expense on the Michigan enfranchisement In fellowship to get the Interest of loans back and tyke recorded the kindle on a lower floor as an immediate in have sex, profit. In the meanwhile, it book the be of buyback the franchise and the earnings to the executive as an intangible asset, which the lodge did non amortize. In my opinion, the sideline should be recorded chthonic equity and the cos t and payment could be booked as properties, cost, or at least they deficiency to be amortized. minor got the interest from the franchise and successfully raised Its revenue to attract Investors provided it in fact sacrificed Its hardliners benefits by oblation an over value purchasing prize. Moreover, checkering the previous executive till the portion out closed and giving a gigantic amount of compensation makes me wonder if there was an inside hatful. Exhibit 1, 2&038 3 shows the unhealthy growth of KID. Compared to the growth of wide revenues in the whole fede symmetryn, revenue that from each one stores contri neverthelessed (total revenue/ total factory stores) was not increasing accordingly.On the contrary, the expansion of stores brought the corpo proportionalityn amply expenses and imagine. The cost of opening a advanced store, aqualung It and close It was paid in vain. The number of stores grew too quickly. The exhibit also shows the abnormal high value of c hannel- charge patterns compared to the S 500 Composite Index but it was finally overthrow to the earth in the termination of 2004 influenced by the divesting of metric ton Mills and settlement d admit of 3 underperformed stores.Viewing the company structure, revenues were generated from on-premises sell gross gross revenue at company-owned stores (accounting for 27% of revenues) off-premises sales to grocery and convenience stores (40%) manufacturing and distribution of reaping compound and machinery (29%1 and franchi play loyalties and fees (4%). Actually, the ideal revenue resources of this kind of lot should mainly come from the franchi hold royalties and fees but not from distribution of mix and machine. The company supposed to boost the sales of its main product doughnuts but not to expansion blindly.Once its doughnuts become popular and profitable, passel will be willing to get In to the business and pay KID franchisee royalties and fees. However, the realistic was many units were losing money off-premises, and franchisees were not motivated to grow their sales, which fleets a brass section problem in this corporate that the company itself did not has mutual benefits with its franchisees. The stock bell of KID was fluctuated seve curse in new years and the suggestions of buy, sell or hold from analysts were closely related to the stock toll and s locoweeddal. ND January 2005, when the stock price was at its peak, at 22. 51 dollars per pct (first under estimate), at 15. 71 dollars per share (divested Montana Mills) and at less than 10 dollars per share (credit-facility defaulted). Crispy Seekers share price was $40. 63 right after its PIP, giving the slopped a market capitalization of some $500 lions. The stock price susceptibility be over valued at first because KID was so popular at the meter and therefore the earthly concern drove up the price. After a series of problem, the company restated its financial statements for the PAYOFF, which cut down pre impose income by amidst $6. Million and $8. 1 million. This movement sharply decreased the tax expenses of the company, which is proved by items of income before income taxes, provision for income taxes and income taxes refundable in Exhibit 2. It is strange that attached a large amount of amortized intangible asset, the company still ad a high level of tax protect as shows in the depreciation and amortisation expenses from Exhibit 1 . Thus, the company major power be showing a high profit for investors but lower income for tax purposes, changing the treatment of amortization between the two.This practice violated the requests and rules in GAP. pe kalerative the accounting tricks that KID was playing, lot can approximately calculate its book value by amortizing its asset, increasing its cost and tax, which leads to a deduction of profit. Influenced by the divesting of Montana Mills, the interest expenses, income tax refundable, long-term notes receivabl e, Joint venture ND intangible in 2004 change magnitude dramatically and the share price plunge compared to them in 2003 as we can see from the Exhibit 1&0382.However, it is odd that the interest expense raised so much when then the long-term debt decreased. Furthermore, from the Debit-to- equity ratio in Exhibit 7, we can see that the level of debt and financial distress went down in 2004. Therefore, guess is that the company capability use the total long-term liabilities in calculating the interest expenses in order to have more tax benefits. As its known to all that the higher the ratio of liquidity, average, activity and profitability are the damp the companys mail is in.Compared to other quick-service restaurants in Exhibits, tho the receivables turnover and inventory turnover of KID was slightly lower than the average, which means the corporation was not performing absolutely badly. And in Exhibit 9, when comparing to average restaurant, Kids silver &038 equivalents, n otes payable, long-term debt, income taxes payable, all other accredited were much more lower and the trade receivables, intangibles, deferred taxes and shareholders equity were higher than the common stores.Unexpectedly, the net income of KID on May 9, 2004 was negative 24,458, but it went up to positive 5,763 cardinal months later on August 1, 2004. How could the situation be turned or so in such a short time? As a matter of fact, an over-valued stock price will eventually go down to what it supposed to be in a high efficient market. This is one of the reasons that the bubble of the stock broke and the price slumped. Along with the revelation about the companys franchise accounting practices and the wrong operating methods, they explained the debauched of its stock.I think the doughnuts company should not rely heir profit on the sales of high margin machines but to make its actual product (signature doughnuts) better since it contributed around 60% to the total sales. In the meanwhile, KID should inherit its factory style, which provides newly adust fresh healthy trend among people influenced the sales of its products, improve their ingredients or enquiry new recipes are necessary. Furthermore, through research and sufficient preparation are all-important(a) before exploring overseas market or expansion. KID already had its brand, goodwill and own steady customer group, it still has a chance to fight back.