BSc (Hons) Marketing Management (F/T)- LM322 1. Objectives The evolution of contemporary note has resulted in a new selling perspective to address consumer beseech and demands. This new course of instruction light out dress the students as marketers for lead roles within their field of specialisation whether they adjure to work as consultants for a merchandising firm, enter into denounce management or any other merchandise function. Moreover, students forget be also trained in critical merchandising concepts and how to employ these marketing strategies for greater sustainable competitive advantage. In this respect, this enriching course provides an opportunity to unfold both skills and specialist acquaintance of use in starting a marketing career. A variety of direction methods give the students experience of the situations they are seeming to meet in marketing roles. The overall approach is gear to producing motivated, independent learners, who dirty dog tackle a ample variety of marketing problems. The programme will thus gain and broaden the skills base of students and advance their ability to sound dispatch laterally, research, problem-solve, be proactive, apply new ideas, think strategically and ontogeny their marketing competence.
Therefore, the objectives of the Marketing Management plan are to: beam a solid foundation in the application of neat marketing strategies and cutting-edge marketing concepts that will help the line enterprisingness in achieving a guest centric business model prepare students to fulfill managerial roles in the marketing department foster the spirit of flexibility, creativit! y, entrepreneurship, intromission and ethical practices undeniable to address the marketing challenges presented by a rapidly changing business environment prepare the students to develop strong analytic skills that will enable them to identify and appreciate strategic marketing opportunities as well as enable the business enterprise to gain sustainable competitive edge. 2. popular Entry...If you want to get a full essay, order it on our website: OrderCustomPaper.com
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