Sunsilk

Recommendation
1.
The Sunsilk is a global company and each country has cause culture, so Sunsilk shoulddrive according to local preferences and needs because it is really demand in todayeconomic crisis to confiscate huge market share. Sunsilk can come up and ensure societalresponsibility in the society, so they would establish themselves in guest mind andcustomer would be loyal about Sunsilk. To ensure hearty responsibility andhighlighting benefits they set up Sunsilk can raise their revenue. Sunsilk must focuson social responsibility, to maintain image among customers, mainly advertisementcovers huge expenses of Sunsilk, but we recommend them to cut their advertisementexpenditures, in the economic crisis and should more focus on social responsibility.To ensure social responsibility and highlighting benefits they provide Sunsilk canraise their revenue.Figure: Sales revenue and social responsibility
2.
People are familiar with Sunsilk, however they are non interested in whether it is a unilever product or not. Through extensive marketing methods unilever should muddle spate aware of the fact that it is a Unilever Product and not just any product so that the brand loyaltyincreases and people purchase its product due to its brand name and not just the productname.





Conclusion
Sunsilk has huge potential of rural market 72% of total population but not yet become asuccessful strategy to penetrate this market. The success of Sunsilk emulated which capturedthe rural market by two strategies- Develop strong distribution structure and Adopting package and pricing. Sunsilk increase buying of raw material so that it does not have tosuffer devolution and continuously increase in tax rates. They introduced a smaller 100mi pack of Sunsilk in order to capture lower income segment. Sunsilk enter into web marketing.They should increase frequencies of advertising by electronic and print media. They shouldintroduce 2 in 1 wash plus conditioner which demand huge...If you want to get a full(a) essay, order it on our website: Ordercustompaper.com



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