Postgraduation

Report on

Marketing Strategies of Shaoxing Rice Wine in China

pupil name: eric
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Summary
This report first canvass the development of sieve drink industry in China, accordingly it discussed the rice drink industry in the capital trade, conterminous it carried out the SWOT analysis of Shaoxing rice fuddle-colored, finally it explored the 4Ps marketing strategies of Shaoxing rice wine. Through the analysis, it has been found that the Shaoxing rice wine has a huge market potential. In terms of marketing strategies, it should focus on the high price market, the northern market and rural market, and it should make efforts on brand as well.

dining table of Contents
Summary2
1 Introduction4
2 Differential advantages / belligerent edges4
2.1 Comparison of volatility4
2.2 Comparison of valuation4
2.3 Analysis of favorableness and growth capability5
3 SWOT analysis5
3.1 Strengths5
3.2 Weaknesses6
3.3 Opport unit of measurementies6
3.4 Threats7
4 4Ps marketing strategies7
4.1 Product7
4.2 Price8
4.3 Place9
4.4 forward motion10
5 Conclusion11
References11

1. Introduction
The rapid development of rice wine industry has become an important folk of alcoholic beverages.



along with the industrial policy guidance of positive development of rice wine, nutrition and health-care consumer attitudes are deeply rooted, and ancient rice wine industry has renewed vitality. In 2002, rice wine fruit exceeded 1.4 million tons, in 2005, rice wine production exceeded 2 million tons, and in 2006, there was a discovery in the history of 2.2 million tons (Robroad.com, 2010). Rice wine has been able to compete with health wine and foreign wine. From the consumers perspective, it becomes the fourth-largest category besides white wine, beer and red wine.
Shaoxing Rice Wine aggroup Ltd. in China is one of the 520 key enterprises and it is the chairman unit of Chinese rice wine Industry Association branch. Its...If you compliments to get a full essay, order it on our website: Ordercustompaper.com



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