This paper explores the possibility of artists utilizing digital unison plagiarisation as a marketing mechanism in an increasingly artist-driven distribution system. Psychological evidence indicates that the general population partakes in music plagiarization and enjoys its processes; if harnessed, this form of illegal distribution could burden in financial gain, through exposure, lesser production be and manipulating current attitudes and behaviours towards piracy. The paper argues that music piracy is in particular the best thing that has happened to the music industry since although it decreases CD sales, it increases participants exposure and saves the industry money that would otherwise be used on pointless promotions. The paper firmly believes that it is sequence the industry realizes they are benefiting from free music downloading instead of focalization on the negative aspects of this long battled debate.
Introduction
Throughout archives technological advancements have significantly impacted upon the music industry, with twain beneficial and detrimental results. Since the introduction of the mp3 and P2P (peer-to-peer) file sharing networks digital piracy has become increasingly prevalent.
Despite copyright laws and anti-piracy initiatives, the RIAA (Recording manufacture Association of America) continues to attribute financial losses, in both MP3 and CD sales, to illegal file-sharing (Gopal, Lertwachara, Marsden and Telang, 2007). This paper seeks to discover how digital music piracy be utilized as a marketing tool and distribution model for artists by analysing why consumers choose to pirate, and capitalizing on these attitudes through advertising and distribution using the bands Wilco, OK Go and Radiohead as examples.
Literature Review
Literature concerning digital music piracy often tends toward the belief that piracy is both economically and ethically damaging, and seeks to monitor and eradicate its processes. The RIAA maintain that the introduction of...If you take to get a full essay, order it on our website: Ordercustompaper.com
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