Touro University International
Strategic Marketing, MKT 501
Professor Dr. Gregory Herbert
Module 3 Session colossal Project
May 2002
In module 3 SLP we argon challenged to solvent the following question in regards to the organization we have elect to research. Does the firm you are describing have a competitive service, in terms of its channels of scattering? My unqualified opinion give be a YES! According to the background information distribution channel has been defined as a set of mutualist organizations involved in the process of making a convergence available for use of consumption by the end user.1
The US ARMY Recruiting Command (USAREC) is the marketing, recruiting and basically the life source for the crush equipped ARMY in the world. There are more than than 7,200 Active and Reserve Component recruiters working out of more than 1,600 recruiting stations across America and overseas.2
When it comes to spending money to pretend the message across, USAREC has a hefty amount of income to play with and be more creative than almost any other build up Forces Branch. Being a part of the largest, and oldest member of the Armed Forces gives USAREC the advantage to play with new and up to date media. Is USAREC a jobber?
If you want to get to the nitty gritty you may say that they beseem the profile. USAREC whose motto is To Provide the Strength, is basically the middleman that is hired by the seller (US ARMY) to deliver the message that the United States Army is looking for to hire quality young women and men to serve in the Regular Army and Army Reserve.
One of the avenues used by USAREC is the Advertising and Public Affairs Directorate that creates and executes advertising and creation affairs programs to support all U.S. Army recruiting objectives. Among its many responsibilities are providing the link between the U.S. Army Recruiting Command and the public, serving as the point of contact for news media representatives, publishing...If you want to get a full essay, order it on our website: Ordercustompaper.com
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