Marketing

SCp 1

1 Market seek is best described as
A the use of surveys to find out about customers
*B a business activity that discovers information for use in make food grocery storeing decisions.
C a business activity that creates a marketing information system
D a set of entropy collection methodologies
E information that helps marketers

2 The main locomote in market search are
A problem definition, question design, survey design, selective information analysis, presentation of results
B problem reduction, research design, sampling, selective information analysis, presentation of results
C problem reduction, research design, information collection, drawing conclusions, making recommendations
D problem definition, sampling, data collection, data analysis, drawing conclusion
*E problem definition, research design, data collection, data analysis and drawing conclusions, presentation of results and recommendations

3 Which of the interest is not a valid use of the finding from market research?




A Identify market opportunities
B Improve accord of the marketing process
*C Defend marketing decisions
D react to competitors
E Evaluate marketing activities

4 A all the way defined research problem maximises the likelihood that
*A the market research will answer the research problem
B in-chief(postnominal) issues will be overlooked
C there will be no need for a market research brief
D the research problem can be answered without the need for market research
E none of the above

5 At which stage of the market research process is data collection described?
A Defining the research problem
*B designing the research methodology
C Collecting data in accordance with the research design
D Analysing data and drawing conclusions
E None of the above

6 Which of the following statements is /are false?
*A Primary data is constantly more useful than secondary data
B A speculation is a tentative explanation that can be tried and true using market research
C A study using random sampling is more likely to be proxy of...If you want to get a full essay, order it on our website: Ordercustompaper.com



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