Why Acer Has Successfully Sold Its Products to Europe?

Introduction chinawares economy grew up and and so stimulate the world plant. For decades ago, mainland Chinas export-oriented economy is always specializing in manufacture. Nowadays, Taiwan has to face a lot of competition from many another(prenominal) rising countries, especially including China. Most Taiwan companies try to deliberate up the old thought and turn new itinerary to maintain the industry development for future and much run short in so competitive environment. At the same time, they overly discover that the main profit of a product was interpreted by the close world-wide companies which has its own discoloration quite an than most Taiwan companies doing OEM (Original Equipment Manufacturer) work for them. Therefore, these Taiwan companies adjust near strategies and orientation in management to develop their own brand. However, most companies try very hard to establish their own brand name not success but fail and then follow back OEM. Minority can triumph in this arduous campaign. It is Acer that represents one of successful examples among Taiwan companies. The be of sale on Acer PCs in europium, 2007, is No.3 and simultaneously its be on Notebook is No.1 (Global Acer website, 2008). It successfully makes its brand fail a known brand in Europe. Next, it began to copy the Europe experience to extend other zones such as USA, India, China and the like.

The valuable Europe experiences are very useful to those Taiwan companies which neediness to run brand marketing and become international brand companies. Therefore, my study analyzes why Acer can successfully sell its product to Europe. Acer History Acer is the largest and most famous Taiwan high technology company in affair world stage. It was established on the basis of the Multitech Inc in Taiwan, 1976, by Stan Shih and a group of five people, and then it by 1987 renamed Acer, come from Latin and means bright, vivid, insightful, and acute, and great-hearted. After, Acer has grown to become a diversified IT group and a world leader in... If you want to get a full essay, order it on our website: Ordercustompaper.com

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