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PESTEL Analysis Political Laws and government regulations have affected this exertion since the 1960s. Almost all of the regulations come from consumers increasing invades for the environment and the concern for safer automobiles. The first safety act passed by sex act was in 1966 and was called the National Traffic and Motor Vehicle Safety acquit (Gale, 2004). This act forced manufacturers to improve the safety for the passengers, the driver visibility, and the braking of the car. It likewise declared that manufacturers had to inform the public when it had a recall on the cars. The motivation for the move of this safety act was Ralph Nadars 1965 novel Unsafe at any Speed: The Designed-in Dangers of the American Automobile. (Gale, 2004) Sa fety concerns were not the only concerns during this period. There was also growing concern for the environment even before the ve ascertainable oil crisis. According to the article Motor Vehicles and passenger Car Bodies, Congress passed acts in 1965 and in the 1970s. The Vehicle Air Pollution and Control modus operandi was passed in 1965. This was the first act to set standards for automobile pollution. consequently in the 1970s, Congress passed the Clean Air exertion that demanded a 90% decrease in automobile emission inwardly the next six years (Gale, 2004).

In the 1970s the oil crisis caused another(prenominal) act to be passed. The Energy Policy and Conservation Act of 1975 stated that all automobiles must meet a trustworthy mileage per gallon. The act demanded that all automobiles had to meet a standar d of 20mpg by the 1980 model and then 27.5 mpg for the 1985 model. Then in 1992, the Intermodal rise Transportation Act required the installation of front airbags. (Motor Vehicles and Passenger Car Bodies, 2004) Demographics For many years now, the baby boomers generation has been the master(prenominal) target market for just about every product. As their generation is getting ready to retire and spend little money, the automakers are looking at the younger generations.... If you want to get a full essay, order it on our website: Ordercustompaper.com

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