Nissan-Strategies-to-Build-Global-Presence

Nissan: Strategies to Build Global Presence Deepika Jindal and Chandan Jee Institute of Management Technology, Ghaziabad ABSTRACT Nissan is one of the land¶s largest automobiles keep political party. It has got manufacturing locations in 18 nations and services available in around 160 locations. Thus, it would be appropriate to call the company global to a large extent. In division 2007, Nissan¶s Executive Vice President, Tadao Takahashi mentioned its strategy of moving to transnational from multi-domestic. At present Nissan has increased its focus on emerging markets wish India and Russia. In March 2010, Renault-Nissan Alliance inaugurated its first plant in Chennai, India. The plant will become operational in whitethorn and expected to launch car by mid this year except. This is not the first global move of Nissan. It has been making strategic alliance with number of other automobiles companies for example Renault, Volvo etc. as per its business strategy of direct technology transfer. This paper aims to guide Nissan¶s ³Go-Global´ strategy. During the study, we will try to understand the various imperatives that company have to operate at multiple locations, how it chooses among various locations and how it goes nigh implementing the expansion plan.

Studying Nissan¶s global strategy and counselling on its moves specifically in India and Russia, will serve us enhance our understanding of Nissan¶s strategy. Also, it will not only provide us understanding of Nissan, but also help us to understand the concept and its practical usage in real time scenario in general. Keywords: Nissan, global, India, Russia, strategy, alliance INTRODUCTION With the increasing trend of globalisation and heightened competition, most of the companies at some point of time regain of expanding to new locations because of different imperatives ranging from efficiency, growth, competition, knowledge or mix of few. all(prenominal) company decides its own parameters while making strategic choices of a market or a... If you want to get a rise essay, order it on our website: Ordercustompaper.com

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