Mission, Vision, & Values

Mission, Vision, and value: A-Z Wireless Susie Smith University of Phoenix - Pasadena MBA/580 Strategies for a Competitive Advantage Group # PA07MBA10 Stephen Tvorik November, 07 2007 Mission, Vision, and Values: A-Z Wireless A-Z Wireless is a gloomy business organization in the wireless industry that has positioned its self as a allocator of cell phones and accessories to wholesalers and other distributors worldwide. Until 2008, the family has been very profitable and viewed as an industry leader for wireless products and import and export sales. However, the corporation ignored the signs leading to changing forces in the environment and failed to shoot a contingency throw for uncontrollable circumstances in the grocery storeplace. As a result, the company is facing a scourge decline in sales and the senior management team is unsure if they can keep the doors open through the reverse of the year. A-Z Wireless is desperate for a new strategic plan that can retain and attract consumers in an unsure providence and produce positive profits in years to come. The company originally opened its doors January 2, 1992 operating under the stool of gray California Telecommunication Distributors, Inc. (SCTD), (A-Z Wireless, 2008).

SCTD target market initially consisted of small cellular resellers in Southern California that did not abide the buying power to purchase the most popular name brand phones such as Motorola, Nokia, Ericsson, Audiovox, LG and Samsung, in an affordable manner. pile Walters, founder of SCTD, realized that the demand for cell phones was extremely naughty and logistically there was a supply chain gap amongst international manufactures and resellers (Walters, personal communication, November, 17 2008). Only a hardly a(prenominal) companies existed nationally in the role of distributor, and James wanted to be amongst the first in Southern California. Uncovering this unsaturated market niche afforded SCTD to grow its business from a small part wholesaler to a... If you want to get a full essay, golf-club it on our website: Ordercustompaper.com

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