Haldiram

[pic]   [pic]   [pic]   [pic]   [pic]   [pic]   [pic]   [pic] [pic] [pic] [pic]   [pic]   [pic]   [pic]   [pic]   [pic]   [pic]   [pic]   [pic]   [pic]   [pic]   [pic]   [pic]   [pic]   [pic]   [pic]   [pic]   [pic]   [pic] [pic]   [pic]   [pic]   [pic]   [pic]   [pic]   [pic]   [pic]   [pic]   [pic]     [pic]     [pic]   |Company Report Haldirams - An icon in Indian food impact industry Thursday, December 16, 2004 Our Bureau, Mumbai From selling bhujiyas some 70 age agone in Bikaner, Haldirams was the first to lay emphasis on forwarding and presentation of its ready-to-eat racinesss. The company with a turnover of Rs 400 crore and a trade name valuation of Rs 1,500 crore, is now divided amongst three factions of the family, with strictly outlined territories for each unit located in Kolkata, Delhi and Nagpur.

iodin of Indias biggest packaged food firebrands, with estimated turnover of Rs 400 crore and a self-proclaimed brand valuation of Rs 1,500 crore, Haldirams transition from a one-counter sweet shop in Bikaner in the early 1940s to a full-fledged Indian snack foods company today has taken a lot of great deal by surprise. It has managed to succeed in the face of stiff aspiration from global food giants. It loathes the concepts of marketing and branding, and yet was the first to brand its namkeens and sweets in the country - and the first to lay emphasis on packaging and presentation of its ready-to-eat snacks. For the middle-class, Haldirams brought in convenience and economy by dint of its quick service restaurants. Its namkeens tapped the needs of the lowest common denominator. Says Prabhu Shankar Agarwal, chairman, Haldirams, My gramps Ganga Bishen Agarwal, alias Haldiram, used to serve bhujiyas to his clients nearly 70 years back, unaware that one day he would create history. ulterior my... If you want to get a full essay, order it on our website: Ordercustompaper.com

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