Stategic Writing

Communication 221: PR & Media opus Test #1: Covers Section I & II Worth 105 points (each question is worth 3 points) build: Mandi Mayer Section I: Strategic make-up Strategic Writing (pp. 1-2) 1. What is strategical write? Strategic composition is goal-oriented writing. 2. How does strategic writing extend to to lineage goals? Value statements and mission statements are both cerebrate to business goals. As a strategic writer, you help the business achieve its values-driven, mission related business goals. The Importance of proficient Writing (pp. 3-5) 3. Should important words go in the sum of a declare? Why or why not? No. The beginning of the sentences calls attention to itself. Also, the last words of the sentence gain emphasis. The middle of a sentence generally draws the least attention. The Writing Process (pp. 6-9) 4. What is the first step in the writing process? Research. Broadcast-Style Writing (pp. 10-14) 5. What are the major differences between broadcast-style writing and printstyle writing? Broadcast-style of writing writes the way people talk and in addition short sentences. Integrated Marketing Communications (pp. 15-16) 6. In IMC, what is it, more or less, that gets integrated? Communication 7. What are the Four Ps of marketing?

ProductPlace PricePromotion Ethics and Strategic Writing (pp. 17-20) 8. At what levels do ethics codes exist? International, social, cheekal, and personal 9. Being respectable means acting on ________. Diversity and Strategic Writing (pp. 21-22) 10. Why is diversity within communication staffs a levelheaded idea? Diversity is often a moral goal; can be a regulatory requirement; it improves the organizations public image; it attracts the best employees; it improves decision making. opinion and Strategic Writing (pp. 23-24) 11. What did Dean Rusk say roughly persuasion? The best way to persuade anyone of anything is to listen. 12. According to Cheney... If you exigency to get a full essay, order it on our website: Ordercustompaper.com

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