Nie Comp

COMPETITOR ANALYSIS: There are separate players in the Mumbai market too who provide newspapers to students in schools at decreased prices. They only player in the market at wassail giving (which tail be termed as competition for the times NIE students edition) is deoxyribonucleic acid and is discussed in details as follows: DNA(DAILY NEWS AND ANALYSIS): In the Mumbai market, it can be termed as the biggest competitor to the Times NIE students edition. A little background information about the newspaper can be summed up as follows: ?Diligent Media Corporation, which owns DNA (Daily intelligence operation & Analysis), is a joint venture between two patience major(ip)s â€" the Dainik Bhaskar Group and ezed TV. ?With a reach of more(prenominal) than 120 countries and access to more than 250 million viewers globally, izzard TV has created a strong brand equity and is the largest media prerogative serving the South Asian diaspora with presence in major global markets, including Asia-Pacific, the Middle East, the UK, the US, Canada, the Caribbean and Africa. The Group has transformed itself into an integrated media entangled with operations spanning the entire media spectrum. ?For months, DNA kept up an assertive hoarding campaign, raising immense curiosity before its launch. ?Its promoters, the Dainik Bhaskar and Zee media groups, did a pre-launch survey of over 3 lakh househ greys which increase anticipation and helped it lay the ground for its distribution network ?DNA fundamentally competing for the No.



2 slot in the market. The Times of India is too old and established to be overthrown in the short term. Some other important facts about DNA are: ?Launched on July 30, 2005, DNA is an initiative of the Bhaskar Group of Publications, best known for the Dainik Bhaskar, a Hindi language newspaper popular in the central and Union states of India. ?DNA's editorial board is comprised of some of the most respected names in Indian media. Starting with Gautam Adhikari, the editor, the Board also...

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